Onest Group of Hotels
Hospitality (Hotel Chain)
Brand Refresh
Brand Strategy
Marketing Collaterals
Sangli
2025
Onest Group of Hotels is a growing hospitality brand with multiple hotel properties under its umbrella. We partnered with the group to transform its existing logomark into a comprehensive brand identity system that delivers consistency, professionalism, and a premium guest experience across every touchpoint.
Summary
While the brand already had a recognisable logomark, it lacked a unified visual language that could support its growth. Our objective was to build a complete identity system that would seamlessly extend across signage, wayfinding, stationery, digital assets, and hotel environments. The result is a cohesive branding framework that strengthens recognition, enhances the guest experience, and creates consistency across every property.
Challenge
The primary challenge was to preserve the equity of the existing logomark while developing a modern identity system around it. The brand required a flexible visual language that could be implemented across multiple hotel properties without losing consistency or premium appeal. Every application, from exterior signage and reception branding to lift graphics, room collateral, and directional systems, needed to feel connected while remaining functional within the hospitality environment. The identity also had to support the group's future expansion without requiring fundamental design changes.
Solutions
We developed a comprehensive brand identity system that extended the existing logomark into a refined and scalable visual language. A carefully structured typography system, colour palette, layout principles, and brand assets were created to ensure consistency across every guest touchpoint. Special attention was given to environmental branding, including signage, wayfinding, and lift graphics, resulting in an intuitive and elevated guest experience. The final identity enables Onest Group of Hotels to present a unified, premium brand image across all its properties while providing a strong foundation for future growth.
